By Media companies have dealt with the issue of the ailing newspaper industry in different ways, but for some papers, subs have proved to be the fall guy. In April 2017, News Corp Australia sacked most of its subs to slash costs by $40 million, while in the same month, The
By Top 5 headlines destroyed by SEO
Online sub-editors are facing a necessary evil in the newsroom: SEO. And it’s draining the creativity out of headlines. In the never-ending race to the top of Google’s results pages, click-hungry journalists are trading in the wit of a deft headline for searchable keywords that boost search engine optimisation. If more newspapers
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